Marketing Mars

If you are really making money online, you will know that SEO is one of the best way to make money online. First of all, it’s free. Secondly, it can generate a very targeted traffic to your website. Imagine a group of thirsty people coming into your drink stall. In this post, I am going to talk about the 10 instructions of Search Engine Optimization that is not known to many. Following these instructions can be very helpful in your placement in SERPs.

Instruction 1 : Selecting keywords that are worthy

Doing research for the keywords will be very handy. It is very useful to know how much traffic it can bring to your website in the future when your website got rank highly in the SERP. You also need to know how much competition you have in the keyword so you can estimate how much work you need to do.

Instruction 2 : Create great content

Your website will not succeed if the content is only meant for the search engine crawlers! You need to fill your website with great content so you can get repeating visitors and increase your sales. Keep adding great content and edit the previous content if necessary.

Instruction 3 : Use search engine friendly website design

Search engine spiders cannot read javascript, or see images, or fill up forms in your website. Make sure that you have a good website template that will help you handle all these. Remember, try to aviod long and lengthy URLs.

Instruction 4 : Getting relevant links

Back linking is one of the critical techniques in Search Engine Optimization. It is known that Google is ranking based mainly on this. The more websites linking to your website, the better it will rank. However, not any links will do. You need to find the relevant websites and link up with them. Imagine having a link from an insurance website to your automotive website. The back link is totally off the theme.

Instruction 5 : Having good out links

Out links are links that links from your website to others. Make sure you hyper links the right content to the right website. For example, if you are talking about SEO, make sure you link up the right terms to the right website.

Instruction 6 : Having good and original meta tags

Meta tags is like signboard for your website. Before anyone comes to your website, they will see your meta tags first (Most of the time). So create a good and original meta tags. Basically, there is only one meta tag that you need to worry of, which is the description. The tip to write good, original meta tags is to write everything that is relevant to your website in less than 160 characters.

Instruction 7 : Understand your competition

How fast you can succeed in getting to high ranking of SERPs depends on how hard you work and how much competition you have. While you can control how much you work, you cannot control how much competition. Also, you need to analyze your competitors’ method of ranking but do not copy from them.

Instruction 8 : Getting high rankings is not the end.

Just getting high ranking is not the end of your make money journey. You need to ask yourself what you can get from the high ranking. While many companies are interested to increase sales with Search Engine Optimization, some are interested in getting targeted traffic.

Instruction 9 : There is no SERP placement guarantees. Full stop.

SERPs are totally controlled by the algorithms of the search engines. There is no way someone else can manipulate it so easily. Google has dozens of PhDs working on the algorithms so do not expect a small company can out win them so easily.

Instruction 10 : Find an expert, if needed

There is only 2 ways to learn Search Engine Optimization. Learn from your own mistakes or learn from other experiences. If you have the time to do experiments yourself, do it yourself. It’s free anyway. However, if you want to start now, it’s better that you consult some experts.

Search Engine Optimization might be the best, free way to make money online, however, you need to play by the rules. Or all your effort will go down into the drain.
I hope these instructions will be handy for you!

This entry was posted on Friday, May 16th, 2008 at 5:39 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.