Webmaster are being encouraged to use video and audio all the time so we are seeing a huge jump in the number of videos being used on web pages and blogs. Search engines cannot ‘watch’ a video so the text surrounding it needs a strong dose of search engine optimization work.
As with any graphics placed on a page, the text in close proximity will be assessed by the search engines, particularly Google, for relevance. For example, a video of Ms Spears in an article on dangerous driving would flag an irrelevance. Good search engine optimization strategies would see the video renamed to something like ‘Spears drives dangerously’, or better yet, ‘driving dangerously - Britney Spears style’.
You can use search engine optimization strategies like including keywords in the URL, meta description and H1 tags as usual. If you have created the video yourself, you can add Meta data to the video during the encoding process.
Sitemaps are a normal part of the search engine optimization process so use Google Webmaster tools to upload a sitemap of your videos. This will help Google get more videos into their organic search results. Submit your video sitemap to Google through webmaster tools to inform Google of your video locations.
Video is a highly popular method of getting your messages to the masses. The more search engine optimization work on those pages, the more the search engines will index them and consequently, the better they will rank.
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