Search engine optimisation (SEO), email marketing and paid search
tactics remain the most commonly used online lead generation methods, a
new report reveals.
Research conducted by E-consultancy, undertaken alongside Clash Media, revealed lead generation through the web is an increasingly important tool for firms.
However, the study found more is being spent on paid search tactics than organic search.
This
is despite 52 per cent of respondents asserting natural search is “very
effective”, while 48 per cent said the same of paid search.
“However,
given that the perceived effectiveness of SEO doesn’t correlate with
the budget for online lead generation, perhaps SEOs need to do a better
job of persuading companies to buy their services,” E-consultancy
suggested.
Recently, Dorothea Arndt, manager of new media for
the British Red Cross, remarked that charities have a “duty of care” to
use SEO to reach new consumers and potential new supporters, mad.co.uk reported.
She
made her comments during a seminar, adding that such online marketing
tactics can help smaller organisations compete in a wider market.
by Business Website Builders, on 06.27.08 @ 5:08 pm
Seo is a must for any new business that wants to succedd on the net and attract new customers.Even though PPC is more widely used with easy implementation and fast results, appearing in the natural listings is far more economical.
This requires consistent seo to achieve which includes but not limited to good keyword research, on page optimization and an on going link building campaign.Which for most small businesses is unfortunately, probably too time consuming