Search Engine Marketing (SEM): [searm] SEM comprises SEO and search engine advertising. Search engine advertising, in its current model, typically uses text-based advertisements that the marketer bids on based on the keywords the marketer wants to associate with the advertisement (contextual advertising). The business model is typically PPC. Goto.com pioneered the PPC model for search […]
B2C: [b2c] B2C refers to business-to-consumer trade, retail trade. Similarly B2B refers to business-to-business, distribution channel (value chain). C2B refers to consumer-to-business, and uses a reverse pricing model (Priceline for example). C2C refers to consumer-to-consumer, an auction-style model (eBay for example).
CPM, PPC, CPC, CPA: [cpm] CPM (Cost per 1,000), PPC (Pay per Click), CPC (Cost […]