Marketing Mars

Well the most important question asked is, how to create BUZZ, or how to be in the market. There are many companies that are devoting a considerable amount of time and money to the creation and amplification of conversations concerning their products or services. This is one of the better means to create BUZZ in the market.
An example of a kind of WOMM advocated by a vodka company was to hire beautiful gals in the crowded bars and order the vodka of the company. This is one means of creating a BUZZ. This doesn’t work in the B2B industry.
One of the simplest way to market the product or create BUZZ in the market is to allow the most satisfied customers to speak about the company and their range of products (be it home appliance or software suites or anything under the sun). We can achieve this by bidding more on the advertisements and brand the product in the beginning then carry on. An example to this is the main sponsor in a hosted show or a game then through regular marketing on Television, radio and of course the power house of all the information- the internet.

There are many people who adopt stealth marketing along with normal marketing by advertising through the media making it more popular to an extent that you name a product only that company name comes to your mind. The strength of the product and the market lies in the simplest way the product is explained to others (like colleagues and friends) and they come clicking at your website.

The other easy and better way to be on top of the internet market is, by paying more for their contents to be on top (many criteria’s go into it). Many feel this as one of the better way to stay on top (who find it better to cut the competition and don’t mind to pay money to stay on top), but there is other side to this. What if you were the leader till date using this technique and someone uses the same strategy to put you down and take the lead? There are limits to every thing in the market. By doing these types of marketing no company can stay on top for ever, unless they don’t match their product quality with the kind of marketing that they are doing.

There are many cases where the WOMM and BUZZ gets created in the market about the product and its quality and service that it doesn’t spend much on marketing, and this happens until the keep the quality to the satisfied level of the customers. Most important is to get new customers; more important is to retain old customers. Its these people who pull the crowd to us.

WOMM should work not by just advertising. it should be from the other side, that is: You create a product and when the need comes, all the manufacturers of that product comes to your mind (or to others), but which is the first one. This makes a lot of difference. This is what is the another form of WOMM; a healthy WOMM and a desired marketing.

There are many events where people are participating in open discussions on WOMM, as this will also help them in their strategies and plans. Off late ethical part of the contents are coming to picture.

Buzz:It is a form of communication from person-person about a particular brand(service/ product)

Buzz marketing:Is a change of information where the marketer targets the unique consumer and the consumer exchanges the information(conversation,mails,messages)rather than the marketer calculating the market trend. Previously ,buzz marketing was not practical in nature where, the information was revealed only to target consumers and then these target consumers through Womm spread to others.

Today’s Buzz market is being used in a different way . Market representatives initiate Buzz campaign in chat rooms to their target audience where, they market the product .
Blog , Instant messenger , Forum and Groups are the tools of Buzz marketing campaign , where IM establishes the individuals social netwok.

This electronic Buzz marketing delivers the message easier to quatify and the marketers forecast the Buzz market as a standard component in the market campagin .
The abuse of this electronic market will be its downfall.