Marketing Mars

There would be a time that every one would have felt that they have tons of articles to write, and no time for anything else. Will the enthusiasm flow for a seasoned blogger, or after blogging for a considerable long time? I guess that the answer may vary over this, but definitely the answer would be ” less interested ” or ” have little time for it ” or “No posts“.
This is a general complaint from a single blogger, if he is the sole writer of the blog, and this is rarely seen in a blog where many people write to it.

Why is there this slump to the blogs? Is it self-made or has time bound your hands? I guess every one will have their own reason to quote for the slump in their blog, but if this is made as a regular habit, just like looking up the mail, or messaging over the net this will look very simple and never will the term slump come up.

The blogs just not help us updating our Knowledge Base, but also help others who are desperately looking out for knowledge.

1. Plan the Contents: It is better to start a blog that has juice to a greater extent, and the one that can spell its effect long term. If there are any posts that are incomplete then complete them.

2. Take a break: It is alright to take a break if you feel that you are out of contents or have felt bored about blogging. A small break can revitalize your thoughts and you can come up with new contents. But be very careful in mentioning your readers that you will not be posting for ‘Y’ number of days. Else they can unsubscribe from your article or think that you have stopped writing. Its important to retain old visitors and more important is to woo new visitors to your site.

3. Broaden the blog base: Initially one might have restricted to a single topic, which is practically difficult to target regularly. SO its better to broaden the base and write more topics in relation to the main topic we have selected. Example, if we are writing on electronic goods, its wise to broaden the base and extending to also write about ROBOTS that are just not electronic products, but is a Mechatronic product. This widens the scope of more posts, and also many people can get attracted to your blog. But be careful of not broadening the topics to a very general platform, which can make the reader feel that the blog has all crap under the sun which may not be very specific.

4. Don’t clutter: If there are many sub topics that you feel cant be addressed effectively, then plan a topic for each day of the week, which can make you address many topics over the week, and also that there are a lot more chances that you can find topics to be written over a week’s time. This works only if the blog is not in the line of any updating blogs like the News.

5. Friendly blogging: Ask some of the trusted ones among your friends and/ or colleagues to help posting for you as guests. Or you can talk about some of the problems that your visitors might have in the field of interest (what your blogs talk about), and solve them.

6. Revisit the Blogs: If any changes are to be made to the blogs already written, better do it at a regular interval, or that if you are able to add some more stuff to it, then go ahead and do the required changes.

1. Lack of Targeted Keywords and Phrases: Its only the keywords that leads a reader to you. The crisp and search-able keywords used, then the reader will definitely come to your site.

2. Poorly Written Content: If the keywords and the content doesn’t match there’s no much to do further. Neither the reader or the spider wont scan your content for the mismatch. More related content w.r.t the keywords fetches the spiders and the readers more frequently.

3. Black Hat SEO techniques: Black Hat web site optimization includes techniques that are unethical and frowned upon by search engine spiders. These techniques include keyword stuffing, doorway pages, invisible text, and more. They might rise the page ranking quickly, not always thats the truth. Once the spider comes to know about this, then it rules these sites as spams.

4. Using Meta Tags improperly or not at all: Meta tags include title tags, keyword tags, and description tags. Make sure to include all these tags in every page of your site, and target them for each individual page.

5. A badly designed site: Ineffective site design includes lack of clear navigation, poorly designed frames, and large,load-intensive graphics.

Search Engine Optimization is not too difficult to understand and implement. If we are having a good knowledge about the basics then there is no reason to look back. It is a myth of people if they feel that the search engine optimizing is difficult or not for them. Many people can do the optimization to certain extent, but need more perfectionist touch to earn that extra praise. We cant learn all the things on this earth and is also not so necessary to do so for our work. so stick to the basics and we can create wonders and make a beeline of visitors into our site. Its not that just after the content is submitted to the web launches it immediately and people will read it. the content is just 1 among millions of contents, and its this SEO thats makes you stand out of the line and project you. Also that don’t make the mistake of doing all the optimization at the end, as and when possible give the required touches and finally give it a go and see the difference.
If you haven’t started doing the optimization, then start immediately, and from the most important and most read page of yours, to attract more visitors. after this, slowly move on to all the pages and finish optimizing all the pages of your site, plus keep the strategy going on from that stage and optimize all the new pages as and when they are done.

This is one of the ways to update your website. The target should just not to be on the top of the search engine, but to stay there and to attract more visitors to it. for this, regular optimization is necessary. Its not that once the optimization is done, it doesn’t need any more, we need to keep an eye on each and every article, so that every article fetches the same amount of traffic. Its not that only after doing optimization the site gets more rank, but the truth is, that may not be the exact cause, however that optimization adds more value to the existing one.

some of the common mistakes that people make:

1. Lack of Targeted Keywords and Phrases: Its only the keywords that leads a reader to you. The crisp and search-able keywords used, then the reader will definitely come to your site.
2. Poorly Written Content: If the keywords and the content doesn’t match there’s no much to do further. Neither the reader or the spider wont scan your content for the mismatch. More related content w.r.t the keywords fetches the spiders and the readers more frequently.
3. Black Hat SEO techniques: Black Hat web site optimization includes techniques that are unethical and frowned upon by search engine spiders. These techniques include keyword stuffing, doorway pages, invisible text, and more. They might rise the page ranking quickly, not always thats the truth. Once the spider comes to know about this, then it rules these sites as spams.
4. Using Meta Tags improperly or not at all: Meta tags include title tags, keyword tags, and description tags. Make sure to include all these tags in every page of your site, and target them for each individual page.
5. A badly designed site: Ineffective site design includes lack of clear navigation, poorly designed frames, and large,load-intensive graphics.

Search Engine Optimization is not too difficult to understand and implement. If we are having a good knowledge about the basics then there is no reason to look back. It is a myth of people if they feel that the search engine optimizing is difficult or not for them. Many people can do the optimization to certain extent, but need more perfectionist touch to earn that extra praise. We cant learn all the things on this earth and is also not so necessary to do so for our work. so stick to the basics and we can create wonders and make a beeline of visitors into our site. Its not that just after the content is submitted to the web launches it immediately and people will read it. the content is just 1 among millions of contents, and its this SEO thats makes you stand out of the line and project you. Also that don’t make the mistake of doing all the optimization at the end, as and when possible give the required touches and finally give it a go and see the difference.
If you haven’t started doing the optimization, then start immediately, and from the most important and most read page of yours, to attract more visitors. after this, slowly move on to all the pages and finish optimizing all the pages of your site, plus keep the strategy going on from that stage and optimize all the new pages as and when they are done.

This is one of the ways to update your website. The target should just not to be on the top of the search engine, but to stay there and to attract more visitors to it. for this, regular optimization is necessary. Its not that once the optimization is done, it doesn’t need any more, we need to keep an eye on each and every article, so that every article fetches the same amount of traffic. Its not that only after doing optimization the site gets more rank, but the truth is, that may not be the exact cause, however that optimization adds more value to the existing one.

This requires a different approach to write, than that is done for printing and
publications. Writing contents on the web is altogether a different skill and technique, that has to be tuned into writing articles, or it could be to sell product or service or something personal on your blog.

The 1 thing makes you stand out of the crowd is, which makes people come back to your site again and again, or make them read your article and also recommend others to go through the article. The content has to be crisp, compelling, relevant, interesting, unique content, updating content and timely. One more important information is that, any visitor has to find all that he is searching to be relevant and also easily findable with minimum clicks (or moving to multiple pages). If the content is all plain, then there is no difference in your site and others. So, you have to make is clear that, the important and search-able word has to be search-able or EYE-CATCHABLE. Also that if you have a very huge article that can go on scrolling, then its better either ti use multiple pages or give the gist of the topics and
link them to the article; this makes the article more readable, and you need not put all the content in a single page and make it look cumbersome to read.
The content has to be presented in such a way that, people who have less time / patience or both just scan the content, and have to catch the word immediately that they are searching for. Then we can make the visitor to read our article, else they go to another search.
some important points that has to be kept in mind are:

1. Keywords: this has to be clear, selected, bold, different size
2. clear title: we can make the title more artistic or fun filled. but the visitor may not search for that word, or the spider wont take that word as a genuine word
3. Be short and sweet: As far as possible don’t make the paragraph run to as big as a page. Cut them at suitable lengths and make them more clear and use simple language thats understandable by everyone.
4. Sales language: Preferable don’t overuse the sales language, which may make the visitor feel alienated.
Another important point is that always scan your contents from the visitors angle. then you can know what others can field.

THE TOP 10 ASPECTS FOR A SEARCH ENGINE POSITIONING CAMPAIGN

1. Keyword selection
2. Content
3. Site structure
4. Optimization
5. Internal linking
6. Human testing
7. Submissions
8. Link building
9. Monitoring
10. The extras

KEYWORD SELECTION:

This is the most important step in the optimization process. If the exact keyword is not selected, then you will not maximize the ROI on the campaign. Keyword is not just about selecting the most searched words (or phrases), but select those that produces a good ROI for time and money. If the keywords that we are using are more scrolled than using what people search for, this increases the rank to a greater extent. There are cases that sites having highest number of searches is not necessarily the best target for your business.
At this point of time comes 2 things SEARCHES AND CONVERSIONS. It doesn’t make sense to a business that gets great number of search and very little or no conversions. even if the search is little, and most of them are getting converted makes things working.

tools:
How do you know which phrases are even searched? Fortunately there are a couple great
resources out there to help you find out how many searches are performed for specific
phrases.
Some of them are:
1. The Overture Search Term Suggestion Tool (Here it doesn’t recognize between singular and plural, mis-spellings … are all lumped together)
2. WordTracker (the above disadvantage is overcome,but not mis-spellings)

keyword tricks:
Some of the common tricks that works sometimes are:
1. Think like a layman:
Think as if that you are not familiar with the industry. This helps in finding those keywords that a layman might search for, else we end up in putting those technical terms that a layman may not be aware of on a common platform.
2. think like an expert:
On the other side think like an expert who would search for those words who is in that same industry. There could be some of the words that are not used and can stand apart from our usage.
3. Dont target too many keywords:
Its a good idea to have many keywords in the kitty, but select only the gems, not some ordinary stones among them, else we might miss those that are actually required for our business. keeping focussed on the keywords will help in ranking our site higher always, than having too many and poor ranking.
Its always good to test the keywords through pay-per-click engines. Set up an account with a PPC engine and bid on the phrases that you would like to target. One most important thing that has to be kept in mind is that, these doesn’t produce the best phrases, as the way these work is different than a search engine. So its not evident that the top rated keyword produces the best return, or not-so-sought-after word wont produce results.

CONTENT:

The content should have the following properties:
1. Unique and well-written:
2. Articles with links

1. Unique and well-written:
There is no alternate to a very well written content. it not only increases the number of visits, but also can help in bringing more links to your site that will again help increase your rank to a much greater extent. Its more important to put it there what the reader wants from your site, or what he expects. The internet is such a medium where you have to write to a person whom you don’t know or his reactions. Here we must not actually sell our product, but must put it in such a way that entices people to come and purchase our product. The quality in the content converts the intended buyer to buy. a buyer if has decided to buy will buy, but with you there are many people who are standing in the competition to sell their product online. Its the content thats presented in the most impressive way that makes the buyer buy your product than from elsewhere. The content should just not speak, but should speak in totality from all angles, the question that the intended person could ask and wants to know. If your site has all these details answered and the best deals that around, be 100 % sure that this click can become a good conversion. With the technology thats getting along every person searching on the net knows what to search for and in multiple sites. once he lands in your sites and if he feels spending more time on your article or registers to your site, be almost sure that this click might turn into a conversion. The more time spent on a page means that your site is instilling a sense of trust, and this turns to your advantage.
If at any stage the visitor feels that he is not getting the information he is searching, or he has to do a research where to find it, he just comes out. The site should be organized in such a way that, its orderly presented, yet searcheable, and is appealing, and the visitor need not crack his head to search the information he wants. If we are keeping all informations grouped, then the grouping has to done is such a way that it indicates what each heading says, and where he gets what he wants. This categorizing is the most critical thing that makes the visitor hover the site for a longer time, else it take no time for him to exit. This planning has to be done more carefully and in a much better planned manner.
Also we have to make sure that at no point of time any page has the same content, or that leads to the same page. There has to be a revamp of the sites once in a while, but not too often, because a sea-change will make the engine spider consider it as a new site than old one, and the rank may vary or fall (chances of rising is bleak). If the engine spiders visit quiet often for the contents rank rises. but on the other hand if it visits for the unnecessary changes made else where, the ranking drop drastically.
One more important thing that has to be kept in mind is to proof read the contents, especially with those who are neutral or in line with the content. this helps in knowing what people want and on the other hand helps refining the content and also earn that extra buck. Along with writing articles to our website, writing articles to other sites can improve our incoming links, earn us a little money, our commitment and efficiency also increases.

In the search engine industry, Content is King!If you want to rank well in the search engines you have to create content…

Content should be informative and useful etc etc. Inspite of this known truth there are many websites that are existing that don’t do real justice to their websites.
generally a blog has more of a personal touch or an industrial touch, which many have slang also. Whatever be the scenario, the content to be well written and useful and updated regularly.It doesn’t matter what type of site that you have, it doesn’t matter if your site is B2C or B2B, writing effective web content is not something you just do and push out into the online universe. Content development should be well thought out with consideration of who the intended audience is.
Those 37 things are: -

1. Keep it Simple – don’t try to impress with 5 syllable words.
2. Make use of bullets and subtitles. People like listings.
3. Don’t be Wordy – don’t get fancy, or use wordy intros. This can be an indicator that you have no idea of what you’re

talking about.
4. White space is cool.
5. Be coherent – keep it tight and together.
6. Copy of about 400-600 words is ideal for SEO and the long tail of search.
7. Title – Subject – Support - your subject and support material should match closely with your title.
8. Titles should be catchy and informative – click able, and clear.
9. Do not use misleading titles – linkbait or not, don’t lie to the audience, or any fraudulence.
10. Lead in sentences (first sentence or paragraph) should get to the point. Tell the reader what the article is about first thing.
11. More stuff less fluff - Information is better than fluff every time.
12. Make your content somewhat unique - establish a unique perception towards the topic that you are creating content on.
13. Sans serif fonts are easier and faster to read on computer screens (try matching those fonts that help the reader than styling and dejecting the reader).
14. Link to related resources.
15. Regularly update your content.
16. Don’t write content for the sake of writing content.
17. Content should be easy to print.
18. Plagiarism is not cool. Its highly hated, if the author sees that his content is copied else where without his permission.
19. Avoid the sales pitch with informative content.
20. Know who your audience is.
21. Write content that your readers will understand not content that is full of industry jargon and avoid ambiguity.
22. Pictures should be specific and informative, not generic or ad-like.
23. Photos should be relevant to content and sized properly.
24. People in pictures should look friendly and down-to-earth.
25. Always check your spelling. Grammar IS important. Unless you don’t want your site considered as being professional.
26. Online press releases should be even tighter and more professional than Web copy.
27. Each page of web content should focus on a single topic (don’t try to over optimize).
28. Like a good songwriter, create content that will stand the test of time. A good song is a good song. A good web page of content should remain a good page of content.
29. Don’t place advertising in the middle of your content (unless you want the reader to never return to your site).
30. Be careful with using humor – some people are easily offended.

This is to explain how the quality matters more than quantity. Let’s say your website has 5,000 pages of content. Let’s say that the total cost for publishing each page is USD100.

Thus, the total cost is USD500,000. Let’s say that you have 100,000 visitors over the
lifetime of these 5,000 pages. Let’s say that the top 20 percent of pages get 80 percent of visitors (just as an approximate example of reality, if it existed).
That means that 1,000 pages are getting 80,000 visitors, and 4,000 pages are getting 20,000 visitors. The ‘cost’ per page for the top 20 percent of pages is USD1.25 per visitor.

The cost per page for the bottom 80 percent of pages is USD20 per visitor. You need to focus on how much each page is costing you and what value each page is delivering. To maximize value, you want to focus on your power-filled content. At a very
basic level, content is judged based on volume of sales. Harry Potter is a huge success because it sells a lot of copies.
If you focus your energies on your killer content and applications, you will be able to show much more value. We come across many websites where people are spending as much time on the low quality, filler content, as they are on the high quality, power-filled content. In fact, we come across quite a few websites where managers are not aware which is the killer and filler content.

Filler content also has hidden costs. A 5,000 page website is more difficult to navigate than a 1,000 page website. It’s harder for the reader to find what they need. Speed and convenience are critical to the success of self-service. The more you clutter your website, the more you slow the reader down.People are more impatient when working on web. If they don’t find the information they are searching for, they either press the BACK button, or cut the page, or skip to another topic. This is when your website doesn’t fetch what the person wants.

The core objective of content is to drive an action. You need to know that the top 20 percent of your content is really delivering a return. Just because people read a page is not enough. Did they understand it? Did they act the way you wanted them to after reading it?
To get a web page right demands a lot of time and effort. Let’s say you delete 2,000 of those pages I mentioned earlier. Let’s say you invest USD300 per page for the 1,000 killer content, and USD100 per page for the other 2,000 pages. You’re still spending the same budget, but are likely to deliver far more value because you’re focusing on getting the content right that your reader wants.
To maximize value on your website, focus on your killer content and delete your filler content.

Also that a website must speak in a common man’s language than in a organization’s language. Endless debates about what should and shouldn’t be on your website. Remove all the compelling data or any of those things that makes the readers offended.
Remove all the filler content from the website. create a clean website that focuses exactly on what is needed and what the customers need.

SO QUALITY MATTER THAN QUANTITY.